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Top 5 Playboy Hefner's favorite car.
Rumor has it, Hefner's first wife took it out on track several times.
BAT description:
This 1973 BMW 3.0CS was purchased new by Playboy founder Hugh Hefner from Zipper BMW of Beverly Hills, California, on March 28, 1973. It reportedly spent time on display at the Celebrity Car Museum in Branson, Missouri, before it was acquired by the selling dealer in 2020. The car is finished in silver over a blue interior, and power comes from a carbureted 3.0L inline-six mated to a four-speed manual transmission. Modifications include an Alpina steering wheel, shift knob, and wheels. An oil change was performed in October 2020. This E9 is now offered with copies of the owner’s manual listing the Playboy Mansion as the delivery address, service records from the 1990s to present, and a clean Missouri title. Ex-Hugh Hefner 1973 BMW 3.0CS 4-Speed The bodywork is finished in silver and features chrome trim, bumpers with rubber impact strips, and side marker lights. Holes on the decklid can be seen up close in the gallery below. Ex-Hugh Hefner 1973 BMW 3.0CS 4-Speed The 14″ Alpina wheels were added in January 2002 and are mounted with three 195/70 Pirelli P4000 Super Touring tires showing 2001 and 2002 date codes, and a single Michelin Energy MX V4 tire showing a 2000 date code. Braking is handled by discs at all four corners. Ex-Hugh Hefner 1973 BMW 3.0CS 4-Speed The seats are upholstered in blue leather with matching door panels and carpets. Amenities include air conditioning, power windows, and wood trim on the dash and door panels. Ex-Hugh Hefner 1973 BMW 3.0CS 4-Speed The leather-wrapped MOMO/Alpina steering wheel frames a 150-mph speedometer, a tachometer with a 6,400-rpm redline, and gauges for fuel level and coolant temperature. Just over 66k miles are shown on the five-digit odometer. Ex-Hugh Hefner 1973 BMW 3.0CS 4-Speed The 3.0L M30 inline-six features twin carburetors with individual air cleaners and is paired with a four-speed manual transmission. An oil change was performed by the selling dealer in preparation for the sale. Rust is noted on the upper radiator support. Ex-Hugh Hefner 1973 BMW 3.0CS 4-Speed Additional underside photos are viewable in the gallery below. Ex-Hugh Hefner 1973 BMW 3.0CS 4-Speed A copy of the original owner’s manual lists Hugh Hefner as the car’s first owner and the delivery address as the Playboy Mansion.
Transaction:
- Bring a Trailer
- Sold for $66,000 on November 17 2020
Owner:
- 2020: acquired by selling dealer selling on BAT
- Celebrity Car Museum in Branson, Missouri
- March 28, 1973: purchased new by Playboy founder Hugh Hefner from Zipper BMW of Beverly Hills, California
- Year of Manufacture: 1973